ISEE has discovered
the Business Model Ontology – a formulated and schematic representation of the principle of operation of every enterprise.
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Starting from the realization that existing knowledge of enterprise management lacked a unified theoretical foundation, ISEE embarked on a bold journey to create a single comprehensive theory that explains the principle setup and way of functioning of every enterprise.
the Business Model Ontology – a formulated and schematic representation of the principle of operation of every enterprise.
a quarter of a century of research and experimental activities, theoretical, terminological and technological developments.
the first in the world cognitive Business Digital Twin representing every enterprise as a systemic object and subject.

At ISEE, our vision is to revolutionize industrial management by disseminating the universal enterprise knowledge of Business Model Ontology.
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Our mission is to revolutionize industrial management thinking by embedding Business Model Ontology (BMO) into Business Digital Twin (BDT) tools…
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25 years after ISEE’s establishment, and with the BDT and BMO created, ISEE is even more fueled by the pioneering spirit of its founders…
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What is Business Digital Twin?Video, ISEEThe Business Digital Twin creates holistic managerial environment through 5 functional systems. Go through them step by step or start the tour.
According to the Industrial Cross every enterprise, in its capacity as systemic objects, exists as a result of the synergy of five functional systems. The five functional systems of the enterprise manage the assets which are under its control: both its own, as well as the ones attracted from the outside.
At ISEE, our scientific research aims to explore the application potential of the Business Model Ontology and the Business Digital Twin system in economic practice.




Unlike traditional consultancy practices or software integrations, our experiments have consistently yielded exceptionally high returns on investment (ROI).

“What you are trying to do is fundamental scientific research…. I believe that this model is unique. The approach itself is unique.”

“I think the Business Model Ontology covers all the functional systems in any enterprise. Any business enterprise can be described using this knowledge. [...] it even defines requirements for the enterprise knowledge that needs to be managed and distributed.”

“...To tell you the truth, this is the first time ever that I see something which describes the enterprise in its entirety and can explain how it functions.”
ISEEASME IMECE 2026From zero to industry with the Business Digital Twin
8-12 November 2026From zero to industry: a new factory planned with the Business Digital Twin.
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ISEESETU SET-M 2026Innovating Together with the Business Digital Twin
22-23 October 2026Stefan Stefanov, Chairman of ISEE, is among the keynote speakers of the conference.
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ISEEASME IMECE 2025Unlocking Workforce Capabilities with the Business Digital Twin
November 2025Unlocking Workforce Capabilities with the Business Digital Twin. Democratizing Smart Material Production (PZT & EAP).
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ISEEASME IMECE 2024The Legacy of Henry R. Towne
17-21 November 2024The Legacy of Henry R. Towne – the Business Digital Twin Built Upon a Business Model Ontology
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ISEEWorkshop 2024Strategic Management of Business Enterprises
March and May 2024Strategic Management of Business Enterprises – The way we simulate reality
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ISEEIEEE EDUCON 2023Restoring the prestige of the engineering education
1-4 May 2023Restoring the prestige of the engineering education through an Engineering-led Digital Transformation of Economic Science
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ISEE“Industry 4.0” 2022Industry 4.0 and the necessity of a new quality human capital
8-9 December 2022Industry 4.0 and the necessity of a new quality human capital
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ISEESEFI 2022Development of the fundamental scientific knowledge of economy
19-22 September 2022Restoring the prestige of the engineering education through a fourth engineering wave in the development of the fundamental scientific knowledge of economy
Read moreEach logo leads to the publication or to the organization’s website.
American Society of Mechanical Engineers (ASME)The publicationPublication
Institute of Electrical and Electronics Engineers (IEEE)The publicationPublication
European Society for Engineering Education (SEFI)The publicationPublication
Scientific-Technical Union of Mechanical EngineeringThe publicationPublication
Tsinghua UniversityThe publicationPublication
Polytechnic University of CataloniaThe publicationPublication
China National Knowledge Infrastructure (CNKI)The publicationPublication
Massachusetts Institute of Technology (MIT)ResearchGate profileEvent
American University of KuwaitWebsiteEvent
Technical University of SofiaWebsiteEvent
Technical University of VarnaWebsiteEvent
South East Technological University (SETU), IrelandWebsiteWrite to us for a demonstration, a joint research project or a course on the Business Model Ontology.