Today

As of 2024, ISEE – Institute for Systemic Economic Engineering – is a joint-stock company with 25-years of history. Up until this point, it was known under the name of SEMBA, an acronym of Systems for Effective Modeling of Business Assets.

The majority shareholder (holding more than 80% of the shares) of “ISEE” JSC is a Bulgarian foundation, established under the name “EngKUB” – “Engineering Culture for Management of the Future”. EngKUB’s role is to act as an organizing centre for an informal and publicly anonymous Bulgarian tech park named IDEUM Base. Historically, ISEE has been acting as the founding core of IDEUM Base. Enclosed within this tech park, ISEE: has one clear and concrete goal – to add to the list of innovations with global influence by creating a new kind of knowledge for management of the industrial economy – knowledge in the shape of Business Model Ontology – a schematic and formulated description of the principle of operation of the enterprise. On this basis, the first cognitive Business Digital Twin should be created. The volition and work applied for almost two decades have led to a truly unique invention – a practice proven prototype of a new generation Business Digital Twin system.

The beginning

One of the companies had its roots in one of the most successful software engineering schools in Bulgaria in the mid-1990s. The company employed three gold medal winners in international competitive programming. At the time, working in a team with four other software engineers, these developed software for commercial enterprises, insurance companies and banks on a contractual basis.

One of the companies had its roots in one of the most successful software engineering schools in Bulgaria in the mid-1990s. The company employed three gold medal winners in international competitive programming. At the time, working in a team with four other software engineers, these developed software for commercial enterprises, insurance companies and banks on a contractual basis.

The other company was a special venture. It brought together the ideas of two mathematicians and two mechanical engineers with somewhat unconventional interests and a talent for studying the practical efficiency of the scientific knowledge of economic management.

History of the activity: 1998 – 2011

During the first 14 years of its existence, the leading focus of the work of ISEE has been to demonstrate that Bulgarian engineers and mathematicians can pioneer knowledge about economic management of a brand new order in the form of an IT solution that enables an enterprise for machines to be holistically modelled as an object and a subject at the same time.

In its pursuit of this lofty challenge, ISEE went through three distinct stages of cognition-based development:

1998 - 2001
2002 - 2005
2006 - 2011

In order to affirm its developments, ISEE conducted large-scale research of the development of fundamental scientific knowledge of the economy at each of the three stages in its development. These spanned the following areas:

Science and Еducation
Consultancy Companies
Business Software

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About our researches

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About our researches

The studies demonstrated clearly that the second version of the IT solution developed by ISEE was an indispensable instrument for representing the enterprise as a systemic object but at that time, this second version of the IT solution was not fully capable of representing the enterprise as a systemic subject. This deficiency was addressed with the release of the third version several years later which successfully enables the development of clear and precise job descriptions and enables the creation and development of an innovative technological elite.

Thus, in the first 14 years of its existence, ISEE has successfully developed the first Business Model Ontology, which proved to be a successful basis for the creation of the first truly cognitive Business Digital Twin system

History of the activity: 2011 – 2015

The study of the Business Digital Twin system, which offers the knowledge for Business Model Ontology, started in the autumn of 2011 and lasted until the autumn of 2015. It covered three main work areas:

2011 - 2012 AREA 1
2012 - 2013 AREA 2
2013 - 2015 AREA 3

The overview and systematic arrangement of the theory and terminology-related working materials for the BDT system developed by ISEE commenced at the end of 2011 and was finalised at the beginning of 2014. During this period, in order to secure ISEE’s copyright in the scientific work carried out, three books exclusively intended for in-house use were published in limited print runs.

The largest-scale campaign studying the development of all fundamental knowledge about economic management available was launched in late 2011 and completed in mid-2012. It was undertaken within the framework of two distinct research project.


The first research project focused on academic and consultancy circles as the bearer of comprehensive systematic knowledge about the management modelling of modern enterprises.


The second research project focused on the providers of business management software.


The results of the two research projects fully corroborate the results of previous studies, which have shown the absence of dedicated research to create a truly holistic Business Model Ontology.


Throughout its existence, ISEE has regarded and pursued its scientific endeavours as a wholesome and indivisible trinity comprising three basic activities: (1) research; (2) creative pursuits; and (3) experimental work.

The culmination of ISEE’s experimental work was a large-scale experiment proving the superiority of the BDT system developed as a bearer of knowledge for the creation and development of an innovative technological elite. An elite capable of designing and developing high-tech industrial systems using its in-depth understanding and expertise. This experimental study was launched at the beginning of 2014 and finalised in the autumn of 2015.


The generated results could be considered astonishing.These results, along with the results of all previous experimental studies, serve as:



  1. Conclusive evidence substantiating the key hypothesis that a cognitive Business Digital Twin that serves as bearer of Business Model Ontology can be developed is offered by the third version of the BDT system developed by ISEE.

  2. Cognitive basis for formulating a concept for the applied development of the BDT system developed by ISEE through follow-up versions — although the third product version operates amazingly well, it is considered a dedicated research prototype as opposed to a finished product

In conclusion, it can be said that from all of the achievements, the most scientifically and practically vital meaning have the two cognitive platforms: The Industrial Cross and The Industrial Cognition Tree. Each of these platforms may be defined as a fundamental discovery in the field of fundamental scientific knowledge of economy